What You’ll Do for Us
The Senior Manager, Marketing, CCL & PACS Intelligence Planning & Orchestration, will play a key role in helping to facilitate and enable horizontal ways of working and agile teams across the four product-focused Intelligence vertical teams. The primary goal is to drive consistent excellence in delivery and ultimately greater effectiveness, efficiency, integration, and user-centricity across the portfolio of Intelligence Solutions*. These agile teams will focus on defining and facilitating processes for essential topics that require consistency and integration across all solutions, such as:
- Annual and Long-term Planning
- Stakeholder Management
- Vendor/Partner Management
- Experimentation/Incubation of future data and analytics solutions and technologies
This role will also help to lead/evolve the design, build, implementation and adoption strategy of a user-centered integrated digital platform to serve as the ‘front door’ access point to the Enterprise for MCPI intelligence suite (e.g. SIMON). This will entail helping to support and lead:
- Roadmap Management: Overseeing the roadmap for the intelligence suite, collaborating with Enterprise data and technology teams.
- Platform Design & Development: Leveraging Design thinking principles to develop simpler interfaces, tools and dashboards for reporting, intelligence learning and capability building for user.
- Platform Operations: Managing and prioritizing the integrated platform’s operations, ensuring effective delivery and management.
- Communications, Training and Adoption Strategy: Developing and overseeing the approach to drive awareness, capability and target Enterprise audience engagement with the integrated digital platform.
- Community Building: Creating a practice community of cross-functional experts to foster continuous improvement, adaptability, and accountability of the suite of solutions.
*Examples of Current Intelligence Solutions: Tools to monitor and track marketplace performance, consumer purchase and consumption behavior, end-to-end consumer experiences and more.
PRIMARY RESPONSIBILITIES:
Help to facilitate, support and lead:
- Marketing & PACS Intelligence plan operations, orchestration, prioritization, backlog management, KPI tracking, and delivery effectiveness.
- Developing a network communication strategy to enhance the commercialization, training, and adoption of enterprise Marketing & PACS Intelligence Services.
- Managing, governing, and integrating the end-to-end intelligence suite, aligning, and collaborating with the enterprise data and technology strategy and team.
- Cultivating and managing key external global agency partnerships, defining priority partners to unlock and bring the best from the outside in, across the data and analytics landscape.
- Developing internal and external progress-to-plan metrics, inclusive of priority and holistic investment tracking and delivery.
- Fostering a community of practice among cross-functional team experts, inspiring a culture of continuous improvement, adaptability, personal accountability, and driving transformational impact through high-performance engagement.
Qualification & Requirements
Strategic planning & process governance:
- Expertise in strategic planning and project management to establish operational efficiencies.
- Ability to define and track metrics and OKRs to drive prioritization and ensure continuous strong solution delivery.
- Strong skills in connecting the dots, identifying, and implementing best practice processes for integration to ensure optimal outcomes.
Digital Product Development & User-Centric Solutions Expertise
- Ability to lead the development, launch and continual enhancement of user-centric digital products to drive adoption and usability leveraging design thinking principles.
Innovation & complexity:
- Creativity in conceptualizing new methods, techniques, and processes for increased efficiency and integration across vertical product-focused teams.
- Proficiency in stakeholder management to enhance understanding, adoption, and full utilization of plans.
- Analytical problem-solving skills to propose creative, modern solutions or advancements within the job area/function.
- Adept design thinking across multiple user personas to ensure products and solutions will be fit-for-purpose and most relevant and usable across stakeholder base.
Communication & influence:
- Excellent organizational, verbal, and written communication skills with a focus on simplification and storytelling.
- Proven ability to cultivate strong partnerships cross-functionally and with external agency partners.
- Competence in integrating and connecting multiple, disaggregated data points into compelling and cohesive products and systems.
- Skilled in effectively influencing and navigating within a matrixed organization structure.
Leadership Capability:
- Leads by example driving strategic and sustainable operational impact.
- Consistently models growth behaviors of being the role model, setting the agenda and helping people be their best selves inspiring next level of leadership across the team.
- Acts as a change agent, influencing belief and adoption.
- Demonstrates high emotional intelligence, resiliency, and adaptability.
- Thrives in ambiguity and proactively leverages the opportunity for iterative progress.
Related Work Experience:
- Minimum of 7 years of relevant experience, ideally in international settings leading culturally diverse teams.
- Experience managing teams and agency partners in delivering complex projects.
- Experience developing and managing digital tools or solutions preferred.
- Experience in agency/consulting/client-services preferred.
- Experience building data and analytics solutions and/or leveraging data and analytics solutions as a business user within marketing or another function preferred but note required.
- Strong background in strategic planning, design thinking, and agile methodologies.
- Proven experience in developing and operationalizing both strategic and executional plans, with a blend of short-term and long-term perspectives.
- Excellent project management skills with familiarity in project management software (e.g., Microsoft Project, Smart Sheets, Trello, etc.).
- Passion for influencing the adoption of new transformational solutions, approaches, and services.
Education Requirements:
- Bachelor’s Degree required; MBA or Advanced Degree preferred.
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.