Senior Manager, Front Line Marketing

Region Front-Line Marketing Lead will:

• Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities.
• Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable).
• Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team.
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement).
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
• Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

Key Success Parameters

• Experience.
• Significant mkt and leadership experience (8-10 years) with some people management experience.
• Direct experience with marketing activation.
• Business and commercial acumen, including financial expertise.
• Experience working with TCCC external partners (bottlers and customers).
• Experience working in cross-functional and cross-geographical teams is preferred.

Work Focus

• Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer/ shopper insights) and other key elements of broader OU / global strategy, as necessary.
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Ability to identify needs for campaign localization or customization as necessary.
• Ability to guide media buying (in partnership with Mkt procurement), as necessary.

Communication Focus

• Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams.
• Role will also interact frequently with Bottlers and external parties (activation agencies, media).

KEY Knowledge REQUIREMENTS

• Mastery of (Required).
• broad expertise in (Good to Have).
• Marketing activation / execution.
• market dynamics in franchise unit geo.
• POs and experiential marketing.
• TCCC business models.
• Business / Commercial Acumen.
• Media buying.
• relationship management (with external stakeholders).
• Consumer insights.
• team management & leadership.
• growth-oriented thinking.