Focus, Scope, & Impact:
- Leads development of annual and multi-year brand growth strategies and business plans for INSWA OU in the new category, working closely with the Global Category Lead. Develops a clear end-to-end business plan for the launch into the segment, ensuring attractive revenue growth and strong system margins
- Partners with internal (Global Category, R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop a winning product proposition supported with packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
- Drives commercialisation of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
- Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or speciality merchandise, etc.) to direct their work activities to generate concepts for effective execution
KEY SUCCESS PARAMETERS
Experience
12+ years of experience in brand management and/or marketing in a leading global / Indian FMCG company. Experience in an emerging category is an added advantage.
Communication Focus
- Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners.
- Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans to enable desired outcomes .
- Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives.
Skills
Social Media; Key Performance Indicators (KPI); Digital Advertising; Category Management; Branding; Demand Generation; Quantitative Research; Marketing Strategies; Channels Strategy; Customer Insights; Market Segmentation; Qualitative Research; Microsoft Office; Strategy Development; Commercialization Strategies