The role reports to the Senior Director Global Media within Global Marketing Procurement and is responsible for $1,000m+ of direct marketing spend annually. The successful candidate will be a key partner to the NA marketing community.
Strategic Commercial Leadership:
- The candidate will have a strong commercial background who can lead complex media procurement initiatives. The expertise in benchmarking, cost modeling, and stakeholder engagement will be critical for this role. They will bring a structured approach to manageagency relationships, challenging cost models, and driving efficiencies that align with business objectives. Proficiency in contract negotiation, performance management, and utilizing analytics to inform procurement strategies is essential.
Organizational Impact:
- The candidate will be responsible for leading the commercial relationship with our partner agencies, digital media platforms and data/measurement service providers working collaboratively with the OU IMX team leveraging up to date and deep subject matter expertise and procurement capabilities.
- Remit is NA and is responsible for strategies, processes and workflows, relationships, and results across the total media spend.
- They will represent the broader function of marketing procurement internally and externally to support a progressive, modern, and dynamic approach to business.
Innovation & Complexity
- Responsible for inputting into and/or improving upon existing processes and systems using significant conceptualizing, reasoning, and interpretation in a broad, complex and rapidly developing area of strategic importance for growing the TCCC Weekly+ base.
- A strong problem solver and business thinker who will bring to bear multiple strategies and approaches to manage complex issues. Solutions are novel and unique, draw upon best practices and expertise and are made operational in a quick and straightforward way
- Extensively analyzes problems to seek understanding of root causes.
- Able to balance global scale and consistency and the specific needs of the NA operating unit.
Communication & Influence
- Strong influencing ability to convince others internally and externally to agree/accept/adopt new concepts, practices, and approaches impacting sub-functional/business strategy.
- Requires ability to communicate with senior leadership on matters of strategic importance.
- Conducts briefings with senior leaders within & outside the job function.
- Working on many highly sensitive negotiations across TCCC stakeholders, senior management and bottling network.
Leadership Behaviors
- The ability to build trusted relationships quickly.
- Act Like an Owner: Deliver results, creating value for our brands, our customers, and key stakeholders.
- Inspire Others: Inspire people to deliver our mission and vision, demonstrate passion for the business and give people a reason to believe anything is possible.
- Team Player: Always support the bigger picture.
- Develop Self and Others: Develop self and support others’ development to achieve full potential.
- Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
- Able to challenge well and own uncomfortable conversations without alienating partners.
Primary Responsibilities
- Lead the negotiation of the commercial terms which deliver the media planning and buying scope for the $1bn media spend in North America
- Provide knowledge and media services expertise to leverage spend, increase value, and decrease total cost to serve.
- Ensure that the agency fulfils its duties through performance management routines and use of 3rd parties to validate and benchmark media plan delivery
- Work with the IMX team in NA to assess measurement criteria both for the media inventory purchased and the overall effectiveness of the campaigns e.g. cost, reach, ROI, viewability, brand safety, attention levels
- Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options.
- Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of TCCC NA.
- Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes.
- Alongside the Global Media Tower, contribute to best in class remuneration & ROI models
- Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC.
- Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate.
- Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI.
- Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements.
- Hit all company targets on savings, cash flow, sustainability, and people.
Qualifications and Requirements
- 15+ years of total business experience alongside specific and deep knowledge of the media marketplace in but not limited to the NA market is strongly preferred
- Strong knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer media, media planning and buying processes especially digital audience planning and optimization, planning tools, media audience measurement, 3rd party data, data taxonomy, media benchmarking, digital supply chain and all other associated needs and services pertaining to the effective and responsible planning and buying of media
- Ability to manage a large and varied portfolio of multi-million dollar relationships and projects and deliver on time, in full, within budget.
- Ability to understand long-term implications of business decisions and balance immediate needs against those precedent-setting implications.
- Ability to synthesize specific media terms and incorporate legal and brand protections into a binding agreement. Includes knowledge of standard content of agreements and ability to understand and evaluate terms and contract language proposed by counterparties to determine items that are and are not negotiable.
- Ability to easily explore negotiation options and positions to reach outcomes that gain all parties’ support and acceptance; striving for outcomes that are a win-win for all parties involved. Outstanding verbal and written communication skills.
- Ability to interpret, understand and develop contractual language. Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company’s strategic decisions and conduct.
- Knowledge of the external environment in which the Company’s business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
- Knowledge of key business partners (such as customer, bottler, agencies, the wider media ecology) in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems.
- Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices
- Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions.
- Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making. Includes the ability to create and analyze industry cost models order to assess suppliers’ competitive capabilities.
Skills
Strategic Sourcing; Continual Improvement Process; Category Management; Budget Management; Contracts; Microsoft Office; Group Problem Solving; Communication; Supplier Relationship Management; Low Cost Country Sourcing; Marketing Capabilities; Technical Category Procurement; Negotiation; Economic Cost Drivers; Procurement Practices