As the Senior Director, Frontline Marketing for Philippines you will:
- Provide strategic and executional / region specific input to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.
- Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Frontline Commercial team and Franchise Leadership.
- Lead the liaison with regional category teams on behalf of your market, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- Oversee a team of employees and contingent workers, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with broader marketing team.
- Play part in the regional Leadership Team and the Frontline Marketing function.
- Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
- Oversee localization and real-time amplification of integrated marketing experience platforms within the region
- Oversee transcreation of all marketing assets and program amplification at the local level, including POS activations & promos, KOL management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects.
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
Qualifications & Requirements
Experience
- Significant marketing and leadership experience (10+ years), preferably including Philippines or Asia -based experience with marketing activation, ideally digital savvy which as the heart of our marketing transformation
- Business, commercial, and financial acumen
- Experience working with external partners including bottlers and customers is preferred
- Experience working in cross-functional and cross-geographical teams, the ideal candidate has experience in channel management (esp. traditional trade) and brand marketing.
Work Focus
- Ability to provide nuanced region-specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader regional / global strategy, as necessary.
- Ability to develop relationships with partners across countries and ensure alignment and buy-in on mkt agenda.
- Ability to lead negotiations and alignment with senior and key stakeholders.
- Ability to coordinate full details (calendars, resources, metrics) of local activation.
- Ability to identify needs for platform localization or customization and local engagement opportunities as necessary.
Communication Focus
- Role will interact frequently with Front-Line Marketing Lead, Franchise leadership teams, C&CL team, Bottlers, and external parties (activation agencies, media).
- Role will also require regular communication with OU Marketing Lead, OU Category Leads, OU IMX team and other Front-Line Marketing Directors.