Primary Location:
Primary location will be Quito, Ecuador or Lima, Peru.
Position Overview:
- Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership.
- Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Lead regional market development to ensuring the right implementation of projects
- Provide market input for the development of market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
- Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with C&CL).
- OU Front-Line Mkt Lead will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the other Frontline Marketing Leads, OU Marketing Lead and broader OU marketing team.
Function Related Activities/Key Responsibilities:
- Significant mkt and leadership experience (12+ years), including leading teams.
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Experience working with TCCC external partners (bottlers and customers)
- Experience working with marketing in large OUs preferred
- Experience working in cross-functional and cross-geographical teams is preferred
Related Work Experience:
- +17 years of experience
- Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to lead negotiations and alignment with senior and key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to guide media buying (in partnership with Mkt procurement through IMX Media), as necessary
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta, Topo Chico, and most importantly for this role – Costa coffee!
- Expansive & Diverse Customers: We work with a diversified group of customers all over Mexico
- Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
- Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.