Key Responsibilities:
Function Related Activities/Key Responsibilities:
- Evolving INSWA Urban and Rural RTM model to optimize the cost to serve, with RTM efficiency improvement through building alternative RTM strategy
- Design INSWA RTM of future model in segmented market to transform current RTM model to Omni RTM model meanwhile influence bottling partners to start pilot
- Create capacity to drive portfolio selling through clear selling stories and leveraging the digital tools to enable them
- Leverage Digital Stack across each leg of RTM value chain – Enable system RTM digitalisation and Segmented execution capability building, cooperate with channel and marketing team
- Building outlet-level intelligence through prospecting, segmenting, and driving the Value Proposition
- Enabling post-purchase service & data analytics to enable continuous predictive monitoring
- Act as SME for all VTM-related discussions/ decisions in the INSWA System
- Leverage outside-in knowledge to build a best-in-class RTM model for the INSWA System
Education Requirements:
- Bachelor degree and above.
Related Work Experience:
- 14+ years of leadership experience in Commercial planning and commercial execution with strong skills in RGM, Segmentation, RTM, VTM, Innovation, Channel strategy.
- Desirable to have candidates with a mix of sales operations, experience of leading the regional/ portfolio business and a consulting background.
Functional Skills:
- Superior understanding of all key execution levers to accelerate on Distribution, Equipment management, Salesforce effectiveness, Out-of-stocks & Cost-To-Serve Optimization using RTM framework (sense, shape and service) and thus grow topline (revenue expansion) and bottom-line growth (cost to serve management).
- Thought Leadership – ability to generate new ways of digital-first thinking about our business and identify innovative ways around effective and efficient ways to reach the right consumers.
- Proven system understanding incl RTM, Customer and Channel knowledge, including deep understanding of the complexities of the end-to-end operations, processes and tools in order to optimize solutions with our customers across channels.
- Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and brand management.
- Solid Data Interpretation skills – ability to understand complex data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs.
- Stakeholder management – work seamlessly with stakeholders across the functions (marketing, operations, customer management, bottlers).