The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.
Responsibilities:
Market
- Delivering Secondary monthly targets and Gross Revenue growth.
- Planning routes efficiently to increase productivity.
- Increase Net Distribution by increasing number of outlet served.
- Increases Weighted Distribution by increasing SKU count in existing outlets.
- Ensuring stock availability and Rack Execution as per planogram.
- Relationship building in the market to maximize customer satisfaction.
Training & Communication
- One-on-One training of PSRs to develop business understanding & sales capability.
- Monthly target setting for each salesmen.
- Works with salesmen in market to coach him/her on market execution.
- Monitors salesmen performance using regular sales reports.
- Communicates incentives and motivates salesmen to achieve targets.
Distributor
- Distributor/Hub/Spokes appointment and retirement for territories.
- Managing DB health (ROI) by ensuring adherence to Joint Business plan.
- Jointly responsible for recruitment and retention of sales representatives.
- Minimizing expiry/stales by ensuring FIFO and stacking norms of products.
- Tracking correct and timely delivery of orders in the market.
- Ensuring food compliance of every distributor.
- Facilitating development of distributor on PepsiCo sales competencies.
Qualifications:
- Any under graduation.
- Post Graduation (Tier 2/3 College).
- Preferable MBA.