The incumbent shall be responsible to grow volume, revenue, and profitability, mentor and handle sales management team to drive higher market share.
Primary Roles & Accountabilities
- Implement, review and fine-tune the marketing strategies to escalate business volumes based on regional market needs.
- Develop and assist the HOS for the Annual Operating Plan (Revenue/Sales, Budget, manpower, etc.) and develop upon the future Sales targets based on the market trends.
- Set clear volume targets and KPIs for his/her team and territories.
- Managing the Sales and distribution channel and guiding the sales force on the same.
- Use field data for market to identify brand/pack gaps and partner with other stakeholders to develop area plans to drive shares.
- Drive execution in the market as per the plan of audited unit/towns.
- Ensuring Continual Growth in Current Markets & Creating expansion Opportunities in new markets.
- Track competitor activity on a continuous basis and take action to counter competitor strategies.
- Conducting regular feedback sessions with team members and providing necessary inputs.
- Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.
Qualification and Work experience
Work Experience: 7-10 years of relevant experience in Sales and Marketing.
Education: Regular MBA preferably from premier B-School with specialization in Sales & Marketing.