Overview
Hands-on key role to plan, manage, execute and optimize performance marketing campaigns across India BU focusing on key retailers across Q-commerce, eGrocery & Pureplay primarily. This role will be responsible for working closely with the eComm commercial lead to understand objectives, priority products and budgets in order to launch campaigns that deliver results.
Responsibilities
Campaign planning:
- Partner with commercial teams to understand objectives, challenges, priorities and budgets
- Conduct forecasting for annual and monthly budgets
- Ensure deployment of best practices in all performance and on-platform search campaigns across markets
- Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
- Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
Campaign execution:
- Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
- Keyword Research and Ad Copy Development for search campaigns
- Manage and maintain campaign budgets or spend summaries
- Track and analyze campaign data to achieve business goals
- Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
- Lift & shift learnings across campaigns while planning and delivering the marketing strategies
Reporting and optimization:
- Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
- Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
- Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
- Stay up to date with developments in performance marketing and the competitive landscape
Qualifications
Qualifications/Requirements
- 3-4+ years’ experience working within eCommerce marketing. Working on Amazon marketing services a plus.
- Understanding of eCommerce landscape in India.
- Good understanding of PPC/CPC/CPM models.
- Good analytical, numerical, and reporting skills but also creative mindset.
- Good verbal and written communication with excellent English.
- Strong Microsoft Office skills especially Excel & ppt.
- Ability to navigate & influence matrix organization from distance – connect with both management team level as well as operational level.
- Sense for organizational dynamics, ability to build strong relationships and influence.
Candidate profile
- Hands-on as well as strategic.
- Flawless execution.
- Get things done (fast) mindset.
- Top analytical skills – finding insights & actions from Data.
- Curious, fast learner.
- Team player & strong influencer.
- Work with local teams from distance.
- Ability to work independently as well as in a team.