As Marketing Manager – for one of the core categories you will have the opportunity to develop and implement the category strategy for the growth of business in Tetra Pak South Asia Markets. This position plays an important role in building the category amongst customers and consumers by creating awareness on the benefits and value of products in carton.
Reporting to the Marketing Director, South Asia Markets, you will be part of the core team of Tetra Pak that will work with local and multinational customers to drive business exponentially. You will be required to work collaboratively with other members of the sales team and customers while leading the overall business responsibility for the category.
What you will do
- Develop and implement a 3 year business plan to grow Tetra Pak sales in the category
- Develop, document and disseminate knowledge on the category to the stakeholders within and outside the company
- Partner with the key account team and customers to drive new concepts incorporating marketing and consumer knowledge
- Partner with the global teams to develop and roll out strategic initiatives
- Understand the complete value chain for key food and beverage customers, from processing to retail and consumer, to build and implement growth oriented solutions in packaging and processing
Key areas of responsibilities
Drive Market leadership in category
o Lead the development and execution of Market business plan based on analysis of market intelligence covering the entire value chain in the assigned category
o Define future intelligence requirements for market and liaise with business intelligence to support research projects as needed
Develop and execute marketing inputs as part of customer business plans
o Identify customer needs and support the sales organization in development of business plan with key customers in alignment with market growth initiatives
o Deliver marketing services for key customers drawing materials and methodologies from the global organization. Drive sharing of global trends and value added innovations with key customers
o Identify new product requirements based on value chain needs in key categories. This involves capturing relevant customer and market feedback and championing these requirements internally
Manage promotional investments
o Align and execute the agreed promotional investments with category plans, account plans and/or sustainability initiatives.
We believe you have
- Management graduate from a reputed institute(Tier 1/Tier 2 Business School).
- 6-8 years of strong experience in marketing & sales with a reputed FMCG/Foods and Beverage organization .
- Preferred 3-5 years of prior experience in brand/category management function.
We Offer You
- Variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
• Culture that pioneers spirit of innovation where our engineering genius drives visible result
• Equal opportunity employment experience that values difference and diversity.
• Market competitive compensation and benefits with flexible working arrangements.