What You’ll Do for Us:
- Help develop mid-term (2-3 years) growth strategy and annual brand plans for the category team and the Organisation Unit.
- Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
- Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
- Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
- Help manage brand(’s/s’) Net Revenue, Gross Profit, Direct Marketing Expense.
- Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
- Eagerness to drive change and explore consumer needs, combined with the ability to translate this understanding into compelling communication ideas.
Qualifications & Requirements:
- Bachelor’s degree required, MBA preferred.
- 5 – 10 years of brand management / marketing experience, CPG experience considered a plus.
- Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling.
- Ability to effectively collaborate with cross-functional teams and key stakeholders.
- Ability to coordinate tasks, manage details and share information (budgets, resources, metrics, timeline management, etc.).
- Passion for the brand and the work of the brand marketing.
- Problem-solving skills.
- Ability to work under pressure and meet tight deadlines.
- Understanding of key marketing concepts, business analytics and basic financial acumen.
- Commercial awareness as well as great conceptual thinking and very strong analytical skills to work out a systematic mapping of potential opportunities.
- Ability to motivate and influence internal and external parties.
What We Can Do for You:
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
- Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
- Critical experiences: We work as a global network on assignments that deliver on short-term brand objectives and business plan metrics, as well as long-term brand strategies.
- Growth Culture: be protagonist of bringing to life new Coca-Cola vision and organization.