Why being part of Coca Cola Latin America?
Ensures alignment of business priorities and Sales/Customer accounts; responsible for the development of alternative direct sales strategies aimed at achieving and/or exceeding the predetermined sales objectives; sells products and services primarily to a select group of regional/national accounts. Individual contributor who guides others in resolving complex issues in specialized area based on existing solutions and procedures; works independently with guidance only in the most complex situations.
What You’ll Do for Us
- The role requires deep understanding of On-Premise Customer as well as strong leadership and accountability to influence our cross-functional System teams towards consumer- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage
- Develop strategic plans to unlock growth opportunities with On Premise Customer formats focused on occasion development, trip conversion and portfolio expansion opportunities.
- Defines the portfolio execution priorities for On Premise Customer in all formats/banners and drives disciplined implementation of the customer/format playbooks. Co-develops shopper and channel/customer RGM elements with bottler as part of RGM 2. 0 planning framework.
- Lead/manage key customer relationships to collaborative on building the activation calendar by briefing marketing for brand/communications needs while co-developing customer plans with bottlers and customer.
- Deploy category vision and ensure consistency of value propositions for On Premise Customer formats in its market (e.g. recruitment, trial, frequency) in collaboration with the customer and bottlers.
- Develop customer business plan in collaboration with bottlers, including brand and package portfolio priorities and activation plans.
- Be the System expert in On Premise Customer business/formats, able to reflect a consumer, shopper and local customer’s perspective as well as a System execution capability within the customer/channel.
- Provide insight in category growth opportunities to category leads and to country operations.
- Manage customer specific DME as well as DME allocated to perform the work in scope.
- Lead Customer negotiation and/or recruitment processes, while securing System Profitability, by providing input for LATAM customers, leading local negotiations with Regional Customers, identifying prospective customers in the market, identifying critical negotiation variables for both Coca-Cola and the customers and guiding the process for the preparation of the respective documents / contracts.
Qualifications and Requirements
- 3+ years of leadership experience in Customer management, commercial and operational marketing
- Senior and Strategic Customer management across territories and bottlers with an execution perspective
- Strong planning, communication, and collaboration skills
- Ability to think from planning to execution and System’s customer, commercial and brand management
- Desirable to have candidates with Bottler experience
Functional Skills:
Required:
- System Planning
- Channel/Shopper Marketing
- Customer Management
- RGM Including Segmentation & OBPPC
- System and Customer Economics
Good to Have:
- Turning Insights (Consumer, Shopper, Customer) Into Strategy
- Category Management
- Value to Market
- Project Management
- Supply Chain
What We Can Do for You
- Iconic & Innovative Brands:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more!
- Expansive & Diverse Customers:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
- Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.