What You’ll Do for Us
Lead the connection planning for our tea brands and responsible for final stage of bring to life:
Focus, Scope, & Impact:
- Drive thinking on how to design marketing around End to End consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience in China market
- Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
- Designing End to End path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
- Connecting brand experiences with brand rituals building in order to significantly improve consumer conversion;
- Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
- Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
- This profile requires a healthy balance of innovative thinking and business pragmatism
- Shopper marketing for both ATL and BTL
Qualification & Requirements
Experience
- Marketing, media, and leadership experience
- Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
- Preference for individuals with experience in working in consumer and shopper/commercial plans
- Experience working in cross-functional teams
- Communicating, influence and negotiate across multiple stakeholders
- Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
- Ability to lead integrated brand experience and multiple touch points that are effective and efficient
- Understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in Agile cross-functional teams
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
- CONNECTIONS/MEDIA DEVELOPMENT
- DIGITAL MARKETING
- TEAM MANAGEMENT/project management
- Shopper marketing
BROAD EXPERTISE IN (GOOD TO HAVE)
- BRAND STRATEGY
- AGILE WAYS OF WORKING
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.