What You’ll Do for Us
- Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
- Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy.
- Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.
- Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, bottler, channel, customer and marketing partners’ needs to maximize key business objectives (ex. revenue, profit and volume).
- Partner with Franchise Leadership on market specific business opportunities utilizing assets.
- Acts as subject matter expert to ensure all region POS, packaging, programming, etc., protect the Company’s rights, trademarks and investment while meeting the needs of our customers, consumer and assets.
- Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.
Job Requirements/Qualifications
- Bachelor’s degree or above
- 5+ years of prior experience translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
- Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
- Proven track record of sustainable results.
- Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
- Proven ability to lead cross-functional project teams and influence others.
- Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
- Familiar with local market – China.
Leadership Behaviors
- DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business .
- COLLABORATE WITH EXTERNAL AGENCIES, SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
- ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our consumer, System and customers, and other key stakeholders.
- INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
- DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.
Growth Behaviors
- GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
- SMART RISK: Makes bold decisions/recommendations.
- EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
- PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
- FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
- EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.