JOB PURPOSE
You will play a key role in shaping the key Brand trajectory, working with your LM to show the Business key growth opportunities. The role will involve looking at how the brand can stretch in the future to new categories and formats and drive engagement with consumers. It also requires creating and driving winning future-facing and agile innovation tapping into emergent market trends. You will be the voice of consumers for the team working closely on the market research projects with the agency and other cross-functional teams.
RESPONSIBILITIES
The core purpose of this role is to support the aggressive growth agenda and show the business where and how to win by championing and being consumer-centric.
- Being the voice of consumers: Harnessing and being on top of category and brand-related trends.
- Project Management: Briefing, managing, and landing all Global CloseUp projects. Project planning, brief creation/ brief ownership/ collaboration with agency and internal teams/ landing debrief/ research findings.
- Driving agility: Leveraging all the tools including the new agile tools and insights at our fingertips/ bringing everything together to land a clear and concise story that ultimately drives business action.
- Partner: Collaborate with a brand team comprising Brand Directors and brand managers, a global cross-functional team, and the CI community.
- Manage CMI Budgets for Global CloseUp
QUALIFICATIONS AND EXPERIENCES
At least 3 years of experience in market research across agency and CMI
- Candidate with a strong background in market research
- Candidate showing strong strategic rigor with the ability to decipher multiple information sources into a clear succinct story
- Candidate with strong communication and storytelling skills who can land the point of view with stakeholders.
- Preference for experience in innovation development
PEOPLE WE ARE LOOKING FOR
- Agility: Self-driven, agile, and flexible in prioritizing and owning complex project deliverables in a fast-paced working environment.
- Consumer Love: Invests time to understand the needs and voices of consumers to better innovate and grow
- Business Acumen: Exhibiting strong business management skills to land projects effectively and identify new opportunities for profitable and sustainable growth for business.
- Passion for high performance: A disruptive thinker with curiosity and passion for new ideas and intelligent risk-taking
- Growth Mindset: We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of intellectual and emotional quotient.