Primary Skills/ Competencies:
Consumer Intimacy
- Put the consumer at the heart of all strategy and execution.
- Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
Project Management
- Work with R&D, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects.
- Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
- Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).
Mix Design & Execution
- Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
- Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
- Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
- Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty.
- Create pack designs with design agencies based on consumer insight and trade/channel realities.
Detailed Job description:
- Develop end-to-end the mix for 2 mega launches for the year – one at the premium Tier (launch in FH 25) and one at the Core Pricing for the brand (in SH 2025). This would include end-to-end project management, working closely with cross-functional network teams, and delivering the projects OTIF.
- Work on communication development for the two mixes end to end, liaising with multiple agencies to deliver best-in-class, social first
- Develop and lead concept development and corresponding research to arrive at the core proposition refresh that will land in 2026.
Required Qualifications:
- Master’s degree in marketing or business Administration OR Equivalent.
- Be bold in thought and brave in action.
- Have a healthy disregard for the status quo.
- Strong consumer intimacy to unravel true consumer insights.
- Experience in working with cross-functional teams, both internal and external.
- Minimum 3+ years of experience in marketing
- Strong Project Management skills.
- Monitors progress & takes action.
Key Stakeholders:
- Marketing, BD, BU, CMI, R&D, GLOBAL BRAND TEAM, LOCAL DEPLOYMENT TEAMS, NETWORK TEAM.
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.