Unilever is a place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
In this role, you will be responsible for ideating, developing and validating core innovations and advertising for the Indian market in based on Consumer Insights, in line with the Equity/Brand growth strategy. The success of this role depends on delivering competition beating mixes and achieving OTIF for comms and launches leading to brand health improvement (UBS) and achieving Market share targets.
RESPONSIBILITIES
- Develop Equity/Brand growth strategies with an in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities.
- Identify and articulate consumer insights to create new-concept ideas and business opportunities
- Leverage new technologies, strategies, and processes to capture value opportunities (e.g. new claims, products, advertising, packaging)
- Lead development with cross-functional teams.
- Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas.
- Management of projects via IB, Innoflex and utilizing CIP fficiently and effectively monitor progress of projects and budgets.
EXPERIENCES REQUIREMENTS
- Marketing experience in Brand Management and/or Innovation preferably with experience in Premium innovations.
- Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change.
- Key involvement in business analysis, marketing plan development, and cross-functional project management.
- Experience with data/analytics to build business and consumer hypotheses, leading to strong marketing executions/innovations.