Focus, Scope, & Impact:
- Provide strategic and executional / region (Thailand & Laos) specific input to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.
- Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Frontline Commercial team and Franchise Leadership.
- Lead the liaison with regional category teams on behalf of your region, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- Oversee a team of employees and contingent workers, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with regional Marketing Lead and broader marketing team.
- Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
- Oversee localization and real-time amplification of integrated marketing experience platforms within the region
- Oversee transcreation of all marketing assets and program amplification at the local level, including Point-of-Sales (POS) activations & promos, Key Opinion Leaders (KOL)/Influencers management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects.
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
Education Requirements:
- Min 10+ years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.
Related Work Experience:
- Proven experience in relationship management, brand development, strategic planning and execution, management of marketing communications, segmentation, project management and research.
- Experience developing and managing budgets.
- Senior level experience in a complex organization.
- People management experience.
Functional Skills:
- Marketing Strategy & activation/execution.
- Business, commercial and financial acumen.
- High level of understanding of media planning & effectiveness.