What You’ll Do for Us
- Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
- Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
- Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
- Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
- Standardizes common approach to capability building based on bottler segmentation.
- Coordinate’s training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
- Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
- Be the subject matter expert for Large Store, Small Store and FSOP (Foodservice & On-Premise) Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan.
- Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.”
- Monitor’s market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
- Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
- Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
- Responsible for negotiation and resolving bottling contracts
Qualifications & Requirements
- Bachelor’s degree in Business, Marketing, Management with a Master’s degree is preferred.
- 5 or more years in CPG (consumer packaged goods) organization responsible for direct sales, key account or franchise management with P&L responsibility.
- Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
- Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
- Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
- The ability to influence outcomes and be persuasive are ideal