Focus, Scope, & Impact:
The Director, Connected Commerce will:
- Lead a team of three direct reports focused on ensuring best-in-class activation and execution within the total digital commerce channel; including both eRetail & eFood sub-channels, and covering all markets across the ASEAN & South Pacific region.
- Collaborate closely with the ASEAN and South Pacific E2E Experience Strategy & Media Operations teams to ensure connected commerce thinking/ best practice is included in all relevant Brand’s
- Experience Strategies and in the associated local market activation plans; driving growth in eRetail share and eFood incidence in line with the 2025 Annual Business Plan targets.
- Partner with the ASEAN and South Pacific Commercial team to negotiate and build strategic partnerships across eRetail & eFood Customers/ Partners, to further strengthen the presence of our brands and their performance within the digital commerce channel; identifying and unlocking future opportunities for joint success.
- Partner with the ASEAN and South Pacific Commercial team to support the development of priorities, targets and budgets within the digital commerce channel and ensuring the implementation of global best practice playbooks and guidelines.
- Performance management and leadership – continue a transaction and P&L led focus to performance marketing, ensuring constant ROI and accountability of topline NSR, Vol & Trx as well as competitiveness against industry with Basket Incidence.
- Leading, coaching and developing a team, including building their subject matter expertise and supporting longer-term career development.
Experience required:
- 8 years’ experience encompassing a mixture of Marketing and Customer & Commercial Leadership (commercial) roles.
- Team leadership experience.
- Experience working in e-retail or e-Food is essential.
- Experience working within both agency and in-house positions would be advantageous.
- Knowledge of Coca-Cola’s business and operating model, including familiarity with bottler/franchise relationships and proven experience managing external stakeholder relationships.
- Experience managing and incorporating large datasets into commercial and marketing strategies.