Strategic Planning:
- Develop and implement a comprehensive, shopper and channel insight-driven strategy to accelerate business growth.
- Drive long-term development with relevant innovation.
- Create equipment strategies leveraging NARTD Category Vision and commercial execution approaches like RED/RED ONE.
Drive System Execution:
- Utilize RGM/segmentation strategies to design segmented execution plans with category leads based on robust business cases.
- Co-develop execution plans with bottlers to expand long-term execution capabilities, including investment in equipment and sales training.
- Performance Tracking and Improvement:
- Utilize digital and outlet-level data to optimize PicoS per channel/customer and turn insights into specific actions to drive growth.
- Use IE diagnostics to identify and communicate execution opportunity areas to GMs and bottlers.
- Lead the team to track and leverage commercial and customer metrics for impactful tracking and opportunity identification at scale.
Cross-Functional Collaboration:
- Work with cross-functional leaders to leverage POS data, understand shopper behavior, develop tailored promotions, and provide deep channel insights.
Leadership and Team Management:
- Oversee and mentor a team of POS specialists and managers, fostering a high-performance culture and ensuring continuous professional development.
Innovation and Trends:
- Stay current with industry trends, emerging technologies, and consumer behaviors.
- Introduce innovative strategies and tactics to stay ahead of the competition and enhance the customer experience.
Qualifications:
- Education: Bachelor’s degree in Business Administration or a related field.
- Experience: 10+ years in retail sales, merchandising, or POS management, with at least 5 years in a senior leadership role within the CPG industry.
Skills:
- Exceptional strategic thinking and analytical skills.
- Strong leadership and team management abilities.
- Proven track record of developing and executing high-impact POS strategies.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.