Job Description
Roles and Responsibilities
- 5+ Experience with proven track record in App Store Optimization (ASO), Running Paid App Install Ads, Email Marketing, Analytics, In-App Communications, Conversion Tracking, Product website/landing page creation, SEO
- The Mobile App Marketing Manager must have strong mobile acquisition expertise to acquire users, promote usage & DAU of Outgrow App and encourage in-app sales.
- One must have an experience in direct-response customer acquisition and performance marketing, superior analytical skills, and possess a blend of technical & business savvy.
- Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs
- Understanding acquisition models and selecting proven and new channels to meet objectives
- Translate the user acquisition targets and budgets into cutting edge mobile marketing
- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (planning, executing, reporting, monitoring, and optimization. Create a playbook of best practices to be used globally to manage mobile app marketing, with a strong ROI-focused approach)
- Collaborate closely with technical, digital, sales and business teams as well as external vendors to identify needs and help define necessary improvements and new areas for innovation.
- Dive into the data to detect patterns and uncover insights to further apprise our app marketing efforts. Report on campaigns and overall app performance.
- Ensure all digital campaigns are delivered according to brief, on time and within budget
- Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness- including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance
- Brainstorming new ways of segmenting potential customers and means of communication,
- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing a/b testing
Tools Expertise: MoEngage, Clevertap, Mixpanel, Google Analytics, Google Adwords, Facebook Ad Manager ,Appsflyer or their equivalents