Responsibilities:
- Raising the Ceiling on Content
- Working with HUL brand teams to devise and develop their e-Commerce content strategies
- Give inputs to finetune intent based content that drives bottom of the funnel tasks while ensuring on-time delivery of the same
- Identify on various platforms and properties the elements that enable conversion and clicks on content. Hence, pre-test, post-test existing content across categories.
- Improve platform discoverability by ensuring necessary content interventions across product listings
- Evaluate the feasibility and scope for new content formats & digital platform innovations across key customer portals and liaison with the category to develop and deploy the same
- Building capabilities that enable superior content delivery: Lead the Digitization of the Product Listings – right from content creation to deployment using Unilever Designed automated systems.
- Build Best in Class Creatives
- Work with the creative agency to build customer specific lower funnel display ads across eCommerce platforms ensuring monthly OTIF delivery.
- Study and identify new creative and display formats and experiment them with different platforms
- Lead the governance on the internal intelligence platforms to continuously improve creative quality and build a robust eCom creative playbook.
Requirements:
- Prior Experience in a creative/ content strategist profile.
- Proficiency in MS excel, MS PowerPoint.
- Strong sense of design and aesthetics.
- Collaboration and strong stakeholder management skills are a must.