- The Consumer and Shopper Connections lead will drive the thinking on the consumer and shopper experience for the flavors category
- How to design marketing around E2E consumer journey and shopper path to drive greater conversion, focusing on the set-up and consistency of the experience
- Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets
- Designing and implementing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
- Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion
- Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
- Assists the evaluation and selection of Communication partners – reviews work of and relationships with agencies assigned to the projects; determines opportunities for getting best‐in‐class talent. Assists his team in selecting agencies; helps manage ongoing agency relationships and project and budget dynamics
- The Consumer and Shopper Connections lead will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
Skills:
Connections Planning; Customer Journey; Consumer Behavior; Engagement Strategies.