Function Overview at Coca-Cola
At Coca-Cola, our Marketing function is at the heart of creating memorable connections between our brands and the millions of people we serve every day. We focus on inspiring and engaging consumers through innovative campaigns, digital experiences, and impactful storytelling that bring our iconic brands to life.
What will you do as a Coca-Cola Ignite Intern?
Cultivate
- Gain hands-on experience, develop critical skills, and handle complex projects with real business impact.
- Get an opportunity accelerate your career growth within Coca-Cola’s global networked organization.
Connect
- Network with leaders and colleagues, learning from their expertise through various engagement opportunities.
- Be part of a vibrant global community of interns and early career professionals, sharing experiences and insights.
Captivate
- Represent Coca-Cola as a campus ambassador in university events, sharing our brand story and values with peers.
- Contribute to meaningful initiatives promoting social impact and sustainability, making a positive impact in our communities
Key Responsibilities
As a Marketing Intern at Coca-Cola, you will join a dynamic team focused on driving brand growth, consumer engagement, and market leadership. You will have the opportunity to contribute to exciting marketing campaigns, collaborate with cross-functional teams, and gain hands-on experience in both traditional and digital marketing.
- Support the development and execution of 360-degree marketing campaigns that resonate with diverse consumer segments.
- Conduct consumer and market research to uncover insights that guide brand strategies and messaging.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Monitor and evaluate the effectiveness of marketing initiatives and campaigns.
- Manage social media and digital marketing channels to foster engagement and drive brand awareness.
- Assist in coordinating product launches, events, and sponsorships to enhance brand visibility.
Requirements:
- Educational background: An undergraduate student, pursuing a bachelor’s degree, or master’s student, completing a master’s degree
- Right to work: Legal authorisation to work in Germany. No visa sponsorship is provided.
- Commitment: Must be available to start October 1st 2025 and commit to 38 hours/week for a 9-12 month internship.
- Language: Fluency in English and German (with strong verbal and written communication skills)
- Attributes: Enthusiasm towards Coca-Cola, its brands and its values. Curious, agile, creative and passionate about learniRelevant knowledge:ng and making a true impact in a high-performance and diverse environment.
- Relationship skills: Being inclusive, team-oriented, and adept at building relationships.
- Knowledge in marketing principles, creativity, digital marketing, social media, market research and data analysis.