Function Related Activities/Key Responsibilities:
- Oversee Strategic audit and delivery of Integrated Media Plans
- Develop a sound knowledge of all media information (The Coca-Cola Company frameworks, media market updates, and media consumption habits across different targets and media) affecting The Coca-Cola Company brands and the market
- Meet media suppliers for new opportunities and/or for ongoing projects
- Directs media agencies and manage day-to-day interaction between the company and the agency.
- Day to day management of region media planning and buying process.
- Getting alignment with marketing, especially brand groups on annual and project media briefs and plans.
- Financial tracking for both monthly media payments and media plan-SAP figures alignment.
- Collect required data and complete timely reporting requirements.
- Provide media expertise and leadership in the development of regional and national media strategies and to establish and communicate for the system that ensure quality media performance throughout the SWA Region, including media audits, agency evaluations, training and development tools
Education Requirements:
MBA
Related Work Experience:
Minimum 7+ Years in an Media Management Role.