Assistant Media Manager is responsible for leading integrated media planning to drive brand growth. The person is expected to analyze and understand media outputs along with business outcomes for both the short and long term. The person must be process-oriented with an eye for detail. At the same time, the person must have the ability to foresee the changes in the media landscape and make changes to the media planning process accordingly.
The person will lead integrated media planning for Ice Cream and report to Digital & Marketing Services Lead, Ice Cream.
JOB DESCRIPTION:
- In this role, the successful candidate will be responsible for providing direction, with recommendations, in integrating all areas of media which includes both traditional media and digital media to drive brand growth.
- The candidate will work with the brand/marketing teams within the company in building best-in-class multimedia plans.
- The candidate will take the lead in developing effective media touchpoints for brand communications. The job requires the candidate to work in partnerships with existing agencies and build trust and rapport with internal stakeholders and external agencies alike.
- The job holder is an integral member of the CCBT [Country Category Brand Team]
- The position will liaise with Category Heads to conceptualize, develop, and execute best-in-class media plans for the brands covering both traditional and digital media landscapes.
- Managing relationships with media agencies and partners to ensure robust deployment of plans.
KEY SKILLS REQUIREMENT:
- Hands-on media planning, deployment, and evaluation experience across traditional & digital mediums.
- Media agency/client-side experience in media. Having both will be an advantage.
- Digital deployment knowledge on key platforms like Facebook, Google, and OTT is an added advantage.
- Strong analytical and numerical ability.
- Influencing and communication skills.