- Performance Initiatives:
- Global Nutrition UBS
- Brand Power Reporting for Global Nutrition
- Share, Pen, TDP
- 6P Deep Dives for Unilever & Competition Brands in liaison with Local CMIs / Business Partners
- PeopleWorld Projects:
- Ad Testing
- Idea Screening (Including Ideaswipe)
- Concept & Product Tests
- 3M VAS
III. New AI Tools: Learning & Democratizing New Tools like AImpower, Meltwater, InnoPredict
For this role, we are looking for someone who will primarily lead the Performance part & support PeopleWorld Projects and New Tools.
Key Skills & Requirements:
- At least 4-5+ years of experience in Research & Insights in FMCG
- Must have experience working on at least one of the syndicated panels: RMS / KWP / Kantar BGS
- Proven expertise in analytical skills and data interpretation, rigorous with great attention to detail
- Good Presentation Skills & articulate
- Ability to work collaboratively & efficiently in a team as well as independently, including demonstrating a high degree of accountability
- Should have experience in stakeholder management
- Is a self-motivated individual
- Displaying a growth mindset – showcase the ability to learn, grow, create impact, and not be afraid of taking risks
Key Responsibilities
- Work closely with the business to understand pain points and then devise solutions to address the same.
- Periodic (Monthly / Quarterly) release and reporting of UBS, Brand Power, market shares & other key metrics to LTs, CMI organization, global stakeholders, etc.
- Manage & Lead ad hoc custom projects & deep dives as per business requests including UBS deep dives, Brand Power Deep Dives, & performance on other metrics like Share, Pen, TDP, etc.
- Integrate multiple data sources (Retail, Consumer Panel, Brand Tracking & other data sources) seamlessly to help understand the actions required- across all the marketing 6Ps.
- Upskilling to become category knowledge experts who can not only absorb, assimilate, and synthesize knowledge but also disseminate analysis and findings to drive business actions.
- Stakeholder management: this involves both internal stakeholders such as Marketing/CMI and other teams/contacts, along with key agency partners
- Drive efficiencies by automating standardized decks/reports by liaison with D&A / other teams
- Learn, engage, democratize & drive the adoption of new AI Tools like AimPower among Global Nutrition.