Drive Secondary value and revenue growth profitably by leveraging the growth opportunities , coaching the Frontline team and managing DBRs effectively.
Primary Roles & Accountabilities
- Deliver Secondary Value target by developing market in the assigned territory.
- Add new outlets which should contribute to achieving annual volume/value targets.
- Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols.
- Increase the Unique SKU count in the outlet and ensure chilled Product range availability.
- Achieve trade spends productivity targets.
- Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management.
- Coach CEs through Work *with and One on One & Training.
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner.
Skill/Attributes/Work Experience:
- Strong Leadership skills, experience managing larger teams.
- Towering strength in Sales Operation and a passion for Market Execution.
- Strong Inter-personal skills to build strategic wiring with Distributors /Customers.
- Customer Centric mentality and approach to conducting business.
- Strong Commercial experience ( Sales, GTM, Marketing, Finance).
- Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders.
- Strong financial skills to drive / evaluate impact of various business levers.
- Analytical skills able to analyse events / data to optimize performance.
- Natural inclination to build capability / Be the Head Coach for the unit team
- Well versed in Sales Force Automation.