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    Area Sales Executive

    Britindia

    2-6 Years
    Bases on Experience
    Jodhpur
    Job Posted Dec 7th, 2022

    Job Description

    Key Stakeholders:

    Internal:

    • Sales Admin,
    • Depot,
    • Quality

    External:

    • AW & AWSM,
    • Retailers,
    • Wholesalers (W/S)
    Educational Qualification: Graduate
    Desired Competencies:

    Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
    Key Responsibilities:

    Ensure achievement of secondary sales targets

    • Setting objectives for AW
    • Breaking objectives for AWSM (beat-wise)
    • Ensure communication of objectives to AW
    • Periodic tracking of objectives

    AW Management

    • Align, support & motivate AW to meet business objectives
    • Ensure adequate infrastructure & systems
    • Act as a commercial interface between AW & BIL

    Coach, manage & evaluate AWSM performance

    • Coach AWSM on BIL best practices & WOW
    • Train AWSM on Sales Call Process
    • Evaluate their performance Periodically
    • Provide on the job support / guidance for addressing territory specific issues

    Ensure adequate service level in market & build business in existing & new outlets

    • Ensure adequate servicing at dealer points
    • Maintain relations with existing dealers
    • Increase the depth and width per dealer
    • Prospect new outlets
    • Perform activations as per decided by ASM

    Execute visibility implementation & Merchandizing

    • Ensure adherence to plan-o-gram
    • Ensure execution of primary & secondary Merchandizing
    • Ensure execution of Visibility Implementation

    Implement launch of new consumer promos / trade schemes & new products

    • Operationalize new product through communication & sampling
    • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
    • Track & review performance of new products / schemes

    Market Intelligence

    • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

    Maintain records & systems

    • PJP data
    • MIS reporting
    • Ensure Hub of UDAAN

    Represent Britannia for consumer complaints

    • Visit consumer to address & sort quality complaints.
    • Inform Quality about status of complaint

     

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