Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
Key Responsibilities:
Ensure Achievement Of Secondary Sales Targets
- Setting Objectives For AW
- Breaking Objectives For AWSM (Beat-Wise)
- Ensure Communication Of Objectives To AW
- Periodic Tracking Of Objectives.
AW Management
- Align, Support & Motivate AW To Meet Business Objectives
- Ensure Adequate Infrastructure & Systems
- Act As A Commercial Interface Between AW & BIL
- Coach, Manage & Evaluate AWSM Performance
Coach AWSM On BIL Best Practices & WOW
- Train AWSM On Sales Call Process
- Evaluate Their Performance Periodically
- Provide On The Job Support / Guidance For Addressing Territory Specific Issues
Ensure Adequate Service Level In Market & Build Business In Existing & New Outlets
- Ensure Adequate Servicing At Dealer Points
- Maintain Relations With Existing Dealers
- Increase The Depth And Width Per Dealer
- Prospect New Outlets
- Perform Activations As Per Decided By ASM
Execute Visibility Implementation & Merchandizing
- Ensure Adherence To Plan-O-Gram
- Ensure Execution Of Primary & Secondary Merchandizing
- Ensure Execution Of Visibility Implementation
Implement Launch Of New Consumer Promos / Trade Schemes & New Products
- Operationalize New Product Through Communication & Sampling
- Effectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
- Track & Review Performance Of New Products / Schemes
Market Intelligence
- Collect & Report Required Market Information On Competitor Activities Like Promotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches, Visibility Etc
Maintain Records & Systems
- PJP Data
- MIS Reporting
- Ensure Hub Of UDAAN
Represent Britannia For Consumer Complaints
- Visit Consumer To Address & Sort Quality Complaints.
- Inform Quality About Status Of Complaint