Job Purpose
The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.
Primary Roles & Accountabilities
– Manage visibility budgets with in the approved budgets parameters to assist in delivery of company’s targets.
– TT Promotion in stipulated allocation and criteria.
– Make a Track on the spend v/s budgets by unit or city.
– Significantly upgrade image and visibility in the market.
– Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.
– Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks.
– Market Mapping and Visibility audits.
– Training & Development of Frontline Sales Force/ Marketing Executive for better execution.
– Marketing Initiatives / Signage’s.
– Monthly FMO Tracking and Achievement for Sales Development.
– Vendor Reconciliation and POSM management.
Qualification and Work experience
Post-Graduation : Regular MBA from premier B-School with specialization in Sales & Marketing