Jimmy’s Cocktail, brand owned by Radiohead Brand offering a range of Crafted beer of International mettle with homegrown manufacturing nuances and taste, has introduced new variants- Margarita and Blood Mary to its celebrated portfolio.
This was done, turning your home synonymous to gourmet style bar offering the same experience at the comfort of your home.
Both variants of excellence were mixed and crafted by celebrity mixologist, none other than, Yangdup Lama who has already set his bar high that no one can get enough of mixes he does.
Ankur Bhatia, founder and CEO, Jimmy’s Cocktails, said, “For a long time now, choice of mixers with premium spirits have been limited largely to sugary aerated beverages or fruit juices. Jimmy’s Cocktails offers the consumer an upgrade to his home drinking experience to deliver a bar quality, consistent cocktail in the comfort of his home. Our previous launch of Whiskey Sour, Sex on the Beach, Cosmopolitan and Mango Chili Mojito were very well received by the market, clearly indicating that the consumers are ready to enhance their home drinking occasions and are thirsty for exciting new options. We aim to keep the product line fresh with a stream of new variant launches over the coming year.”
Yangdup Lama, product head, Jimmy’s Cocktails, said, “A brunch time favourite, we’ve made the Bloody Mary with 95% real thick tomato juice, a first in category across cocktail mixers. Our blend of a special spice mix, hot sauce and celery and tamarind flavours shining through, we are confident that our Bloody Mary mix would rival some of the best in the world. Similarly, our Margarita has a gentle and perfect balance of diverse flavours of lime, lemons, chilli, salt and agave which makes for a refreshing and authentic drink. Mixed drinks are all about great flavour balance leading to deliciousness in a glass, and that is what we have tried to achieve in both the premixes with a little twist of our own.”