JGFP i.e Jayshri Gayatri Food Products is one of the foremost dairy product producers in Central India, has now stepped into the Business-to-consumer (B2C) Indian domestic market with it’s dairy products firm titled ‘Milk Magic’. The company has a robust root in the B2B sector of the domestic as well as the export markets since years.
JGFP witnessed a vast potential of penetrating the Indian domestic consumer market with a diverse product portfolio under its brand name ‘Milk Magic’ in the states of Madhya Pradesh, Chhattisgarh, Rajasthan, Orissa, and Telangana in the first phase of foraying.
The product basket includes the fresh and frozen variants of Paneer, which is one of their most loved product offerings, Butter – salted & unsalted variants, Pure Ghee variety, and an assortment of Cheese, Khoya, and mouth-watering Indian sweets like Gulab Jamun, Roshogulla, Rasmalai, and Kaju Katli.
Kishan Modi, Managing Director of Jayshri Gayatri Food Products (JGFP), said “in view of the COVID-19 pandemic there has been an upsurge in the demands for dairy products, however, due to the supply chain interventions several national brands were couldn’t satiate this elevated B2C demand. We took this as a great opportunity to foray our dairy products range in the B2C domestic market as the consumers was now ready to experiment with local/regional brands that were easily available to them during this time.
In the subsequent phases, Milk Magic will be installed in the states of Karnataka, Tamil Nadu, and Kerala and then in Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh, as well as North Eastern states. The company has strong stratagem to establish its own distribution channel having hubs at each city followed by retail shops.
The one of its kind dairy products manufacturing unit at Sehore – Madhya Pradesh, JGFP currently processes 4 lacs liters of milk daily to manufacture much-in-demand dairy products like fresh and frozen variants of Paneer (25 MT capacity), Butter (30 MT capacity), Whey Powder (15 MT capacity), Cheese variants (20 MT capacity) and Skimmed Milk Powder (30 MT capacity) everyday.
JGFP has set up its exports business to the Middle East – Dubai, Kuwait, Oman, Qatar, Sharjah, Bahrain, and many South East Asian countries such as Hong Kong, Singapore, Malaysia, and Japan. JGFP has also been hugely victorious in creating numerous co-branded dairy products with popular multinational firms in the Middle East and Asian countries. Additionally, JGFP has been exporting its range of products under the brand titles ‘Milk Magic’ and ‘Inde Chefs’ to countries including the USA, New Zealand, Egypt, Jordan, Sri Lanka, and Mauritius.
Jayshri Gayatri Food Products takes great pride in being the sole dairy products distributor to worldwide brands in International Markets like McDonald, Domino, Subway and also to Indian domestic market giants such as ITC, Britannia, Anik Dairy, Vadilal, Top N Town, Kwality Wall’s, Tasty Bytes, Vista Food, Vimal Agro, Sanjeevani Agro Food and many other national and regional brands throughout the nation.