Jack Links and Frito-Lay are offering Gen Z the opportunity to meat their inner flavor by creating new, flavor-fied headshots following National Authenticity Day and leading up to job hunting season. Despite the endless amount of job listings that say they need a “rock star” or someone who can “slay,” Gen Z is often required to tone down their vibrant personalities and quirks in the workplace.
Young 9-to-5’ers experiencing the collective yawn known as “job bore out” are encouraged to embrace their flavorful personalities, where they can also enter for a chance to win an experience fit for a lead guitarist, stallion trainer, and racecar driver (with $5,000 to-boot!). By uploading their selfie and using a “Flavor Filter” that matches their own boldness, fans will receive brand-new flavor-fied headshots that’s perfectly fit to set their professional profiles ablaze.
Each title is inspired by the brand’s new ‘Meat Your Flavor’ video series, which highlights how Jack Link’s Flamin’ Hot, Fritos Chili Cheese and Doritos Spicy Sweet Chili flavored meat snacks unleashes the ‘you’ with more flavor.
“Just like our iconic collaboration with Jack Link’s, flavor is Gen Z’s superpower. We’re not about fitting them in boxes; we’re about stoking their inner flames. It’s our goal at Frito-Lay to disrupt the mundane and create innovative, epic flavors that meat the bold kaleidoscope of Gen Z personalities beyond snacking.”
Leslie Vesper, Vice President of Marketing, Frito-Lay
“At Jack Link’s, creativity is at the core of everything we do. Our mission is to craft amazing flavors that reflect the vibrant and unique personalities of our fans. Through our partnership with Frito-Lay, we’ve discovered new ways to excite meat snack enthusiasts with flavors they’ll love.”
Molly Russell, Director of Marketing, Jack Link’s brand
Each winner’s package* includes a gift card to enjoy an experience like attending a concert, horseback riding or a racecar ride along plus, $5,000 and deliciously flavorful office snacks including Jack Link’s Fritos Chili Cheese, Flamin’ Hot and Doritos Spicy Sweet Chili flavored Beef Jerky and Meat Sticks.
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. For decades, Frito-Lay’s portfolio of beloved products has brought smiles to millions of families across the world, including Fritos corn chips, Lay’s and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy’s pita chips, PopCorners air-popped snacks, and SunChips multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store delivery model.