Sunfeast YiPPee! has added an instant noodle variant in its product basket, Sunfeast YiPPee! Saucy Masala.

This new product is for those who like to relish their instant noodles with a topping of tomato sauce. Consumer research and studies depict that a segment of Indian noodle-lovers typically enjoy adding a flavour of tanginess to their instant noodles. This experience has been made simpler by unifying the taste of masala with a saucy flavor in a single tastemaker.  The tastemaker in this pack will allow the perfect seasoning and will impart a smooth saucy flavor to the instant noodles while being a visual treat with its distinct red-coloured noodle block.

The comapny will also be unveiling a drive titled Sunfeast ‘YiPPee! Ki Saucy Googly’ showcasing the brand ambassador, MS Dhoni and a consumer contest on social media for the instant noodle-lovers.

Speaking about the launch, Hemant Malik, divisional chief executive – foods division of ITC Limited stated- “With its first to market offerings and delighting approach, YiPPee! stands for thought leadership and innovation in the category. The launch of Sunfeast YiPPee! Saucy Masala is another manifestation of YiPPee!’s continuous effort to keep thrilling Indian consumers. We are sure that our new offering will please and satiate consumers’ palate as it offers the tanginess in a bowl of everyday instant noodles.”

Sunfeast YiPPee! Saucy Masala is available for consumers in 2 SKUs including a 65gm single pack costing Rs. 15 and a four-in-one pack of 260gm at a price of Rs. 58. The product can be purchased throughout the nation from all types of general & modern trade retail or wholesale stores as well as from all major e-commerce platforms.

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