This International Coffee Day, Something’s Brewing has come up with India’s first coffee brewing one-stop e-commerce platform for coffee lovers.
This first of its kind in India coffee e-shop is committed to offer a taste of not only domestic and international coffees but also the entire series of coffee machines, merchandise, accessories and more.
The tech-enabled platform initiates its launch with more than 20 internationally known brands & soon plans to bring few top Indian specialty coffee brands as well as local Indian coffee brewing products to the market.
The taste buds of the tea-dominant India are now modifying and consumer taste is moving towards coffee. Quite similar to the increased interest in home baking, coffee sales have also seen a huge rise during the lockdown. Coffee culture is brewing over and is also increasing consumer interests in artisanal coffee & different brewing methods like dripping, steeping, etc.
The company targets to introduce customers to a mesmerizing experience where every type of coffee lover can get their best fit. A blend of internationally preferred manual coffee brewing devices & accessories brands like Delter Press, Fellow, Finum, Goat Story, Ratio, Varia Brewing, and Wacaco are kicking start their journey into Indian cups via the platform. The e-trade site also presents celebrated home coffee gadgets from brands like Bezzera, La Marzocco, Lelit and Rancilio Silvia for the customers to try and brew their personal concoctions in.
The newly established platform not only offers the best brews and home coffee gadgets from across the world but also grants a community space in the online world, the likes of which can be found only at coffee houses. A place dediacated to coffee connoisseurs & greenhorns alike would play host to discussions and talks on ‘A-Z’ of coffee, considering the gigantic fan following this beverage has.
Abhinav Mathur, CEO of Something’s Brewing stated- “Indian consumers are regularly experimenting for a good cup of coffee and Something’s Brewing is here to foster & develop the coffee culture and publicize the ‘good coffee’ tribe in India. Our effort to uplift the profile of demand for coffee in India originating from a rise in demand we have witnessed recently. The platform would present the finest coffee & gadgets for our customers to sumptuously involve in and experiment with. This online space will also bring a sense of a coffee community and companionship to life which seems to be vanishing because of the restrictions set due to the pandemic. We are extremely thrilled to debut in this space and have a strong plan for newer launches in the coming months.”
