Impossible Foods, the California-based fastest-growing plant-based meat company in the U.S., has made its European debut in the United Kingdom twith the launch of two of its latest products — Impossible “Chicken” Nuggets™ Made From Plants and Impossible Sausage Patties™ Made From Plants.

Both products are now available at restaurants across the country — including many of the UK’s best-loved chicken shops — offering Brits a plant-based chicken nugget that tastes better than the animal version. Impossible “Chicken” Nuggets are preferred two-to-one by UK consumers.

Read: April 2022 Issue of Food InfoTech Magazine.

“The UK has a unique and unrivalled chicken shop culture that we’re confident our nuggets will compete in because first and foremost they taste better, and they’re also better for you and better for the planet,” said Peter McGuinness, CEO of Impossible Foods. “And there’s more to come — later this year we’ll be expanding to supermarkets and rolling out additional products. We can’t wait for our friends and fans in the UK to finally taste our products.”

Impossible “Chicken” Nuggets first launched in the U.S. late last year, and quickly became one of the company’s top-selling products, and the fastest-growing brand of plant-based chicken nuggets in the category. Impossible Foods’ expansion to the UK marks the international debut of Impossible “Chicken” Nuggets outside of the U.S.

This is the fourth new market the company has expanded to in nine months, following the launch of its flagship Impossible Burger in Australia, New Zealand, and the United Arab Emirates last fall. The company plans to launch its full product portfolio in the UK, including products containing heme (soy leghemoglobin) — a key ingredient in the Impossible Burger and other Impossible products — at a later date.

Impossible™ products will be available in thousands of restaurants and foodservice establishments in the UK within a year, starting with more than 300 this month. Beginning tomorrow, the country’s very first Impossible™ dishes will appear exclusively on the menus of select restaurants and chicken shops, including Chicken Cottage, Halo Burger, Le Bab, MEATliquor, Patty&Bun and others.

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Made for chicken-lovers everywhere, Impossible “Chicken” Nuggets require far less resources to produce: 55% less water, 24% less land, and 24% less GHG emissions than animal chicken nuggets. They feature a golden, crispy breadcrumb coating on the outside and a tender, juicy bite on the inside, with 13 grams protein per 100-gram serving and 25% less salt than animal chicken nuggets.


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