India’s most loved consumer fresh food brand, iD Fresh Food, has introduced its fresh all new innovative and quirky-flavored parota range. Through this launch, iD is set to be the first brand in the ready-to-cook market to launch flavored parotas, replacing an authentic taste, flavour and clean-label experience in the contemporary Indian kitchen.
The new variety includes three unique flavors, namely, Peri-Peri Parota, Chilli Parota, and Italian Herb Parota, meant to make the routine meal enjoyable. The Peri-Peri Parota is flavorful with fiery peri-peri seasoning, which makes it colorful with a bold and zesty taste that suits spice lovers. The Chilli Parotta has added green chili, which gives it sharper and more intense heat. The Italian Herb Parotta adds a global touch to the dish by infusing the authentic Indian parota with the fragrant flavors of thyme, basil, and oregano, bringing an international flair to it.
Amongst the flavored parotas, iD also brings a new ready-to-cook offering of one of South India’s favorite snacks, the Nool Parota. The product takes the halo of fineness, threads, and flakiness ladder of the street-style classic and introduces it to home kitchens in a fresh and convenient form.
This new range satisfies the changing taste of the discerning customer, the customer who aims at authenticity, diversity and the spice of life in his daily food.
“At iD, we believe that innovation rooted in tradition is the future of food. With our new flavored parottas, we’re making a classic Indian favorite more exciting, accessible, and relevant for today’s diverse palates. This launch is a natural extension of our ethos—taking simple, authentic foods and transforming them with thoughtfulness and creativity.”
– PC Musthafa, CEO and chairman of iD Fresh Food.
“The demand for flavor-forward, convenient meal options is on the rise. Our new range is designed for those who want more from their daily meals—more taste, more convenience, and more choice. As the first to market with this offering, we’re proud to continue leading innovation in India’s ready-to-cook segment.”
– Rajat Diwaker, CEO—India, iD Fresh Food.
The flavored parota range will go on sale in such major markets as Mumbai, Bangalore, Chennai, Pune, Delhi, Hyderabad, and cities in Andhra Pradesh on quick commerce platforms, modern trade, and general trade stores. It shall start with launching the Nool Parota in Chennai, Bangalore and Hyderabad so that the taste of authentic street-style parota is available in every household.
With its extension of the flagship parota brand, iD remains a leading flagship brand that promotes the cause of maintaining traditional Indian cuisine and integrating it into the contemporary lifestyle requirements of high speeds. The launch emphasizes the brand’s effort in authenticity, innovation, and convenience, which has been a characteristic of this brand since the time when it started its career in becoming one of the most trusted food pioneers in India.