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Ice Cream Works, a premium brand based out of Mumbai has made the announcement regarding its decision to enter into a partnership with ZFW to increase its delivery footprint through dark stores in Mumbai, Delhi & Pune. This is also expected to help Ice Cream Works leverage ZFW’s expertize to ramp up plans for a national presence.

Sanjiv Chona, Founder of Ice Cream Works, who commented on the development stated – “ZFW is accelerating the hyperlocal delivery market with a zero-cost and highly scalable model, which leverages idle spaces in cloud kitchens & supports brands to scale and grow past the traditional constraints of space, capital and time taken to set up kitchens. Ice Cream Works aims to create a distinct presence across retail, franchisees & dark store outlets over the next year with the help of this new partnership.”

ZFW’s Hyperlocal Fulfillment platform helps accelerate the growth of F&B & consumer brands with the help of its wide network comprising of 150+ tech-enabled dark stores spread across India. They have already been working with many popular brands such as Baskin Robbins, Vadilal, Keventers, FabBox, The Betel Leaf, NOTO and a few more to boost profitability & customer experiences without incurring upfront costs or overheads. They are backed by marquee family offices, accelerators & angels from India, the US & Singapore.

Madhav Kasturia, Founder, ZFW stated – “Quick commerce players created an outlet for hyperlocal delivery. COVID-19 further cemented the necessity for the growth of this space. I anticipate some of the largest consumer companies in the world to have their own dark store verticals to meet the consumer demand for delivery-first services. At ZFW, we believe in maximizing utilization of existing retail spaces & enabling the asset-light expansion of F&B & D2C brands to meet growing consumer demand.”

Shishir Kumar, Supply, ZFW commented – “Supporting Ice Cream Works in their dark store expansion is a major endorsement to the ZFW model & more importantly to the hyperlocal fulfillment space. We’re excited to join hands & farm their presence across our dark store network.”

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An up-&-coming bloody creative professional passionately involved with both print and digital media; constantly trying to be an irritating perfectionist and surviving solely on inspiration (sometimes from the most inert objects)… Currently, staying busily engaged with producing mouth-watering content for the much anticipated and less explored Indian Food Processing Sector...

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