Huhtamaki has announced that they are separating the Fiber Foodservice Europe-Asia-Oceania business segment into two distinct business segments, Fiber Packaging and Foodservice Europe-Asia-Oceania. The change is expected to take effect as of April 1, 2025, at the latest.
“We are separating our Fiber Foodservice business into two distinct business segments to empower our teams to serve our customers more efficiently. This strategic move positions us for profitable growth by giving accountability to the businesses and increasing speed of execution in a changing business landscape. It will support our goal of being the first choice in sustainable packaging.”
Ralf K. Wunderlich, President and CEO, Huhtamaki
The Huhtamaki Foodservice Business business segments were integrated in 2020. In external reporting, the businesses have continued to be reported separately, and this change will not impact external reporting. Combining the businesses in 2020 has achieved the initially projected synergies and built foundations for growth by seizing promising market opportunities.
“By focusing again on their areas of expertise, both segments can drive innovation more effectively. The segments will continue to work in close collaboration on development areas, including the important smooth molded fiber technology. This change will also ensure alignment with Huhtamaki’s strategic objectives as we can streamline processes and clarify responsibilities.”
Ralf K. Wunderlich, President and CEO, Huhtamaki
Both segments will have their presidents, who will be part of the Global Executive Team. Sara Engber (56) has been appointed President, of Fiber Packaging and a member of the Global Executive Team at Huhtamaki. Fredrik Davidsson will continue as a member of the Global Executive Team as President, of Foodservice Europe-Asia-Oceania.
Huhtamaki is a provider of sustainable packaging solutions for consumers around the world. The innovative products protect on-the-go and on-the-shelf food and beverages, and personal care products, ensuring hygiene and safety, driving accessibility and affordability, and helping prevent food waste. The company embeds sustainability in everything they do. With the company’s global network of manufacturing and sales units, they’re well-placed to support our customers’ growth wherever they operate.