With new variant containing pretzel, Hershey is all set to expand the range of its Reese’s peanut butter cups.
This new variant will contain more pretzel and increased size, having same classic cup with new tint of salt.
“Let’s face it, we’re all feeling a little bit salty this year,” said Ian Norton, Reese’s senior director, Reese’s brand.
“In true Reese’s fashion, we channelled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”
All new Reese’s big cups and chips will also be launched for a limited period in march 2021.
Reese’s Big Cups with Pretzels will be launched at US retailers this November in 1.3oz single-cup (RRP $1.49) and 2.6oz two-cup (SRP $2.09) formats.
In addition, Reese’s Peanut Butter Cups with Pretzels Miniatures will be available in January 2021.
Recently Reese’s also launched, mid morning treat, which is a perfect concoction of premium chocolate and peanut butter creme.