Hershey India Discloses Partnership with Baskin Robbins

Hershey India Pvt Ltd., a part of the Hershey Company, a leading global snacking major and the biggest manufacturer of quality chocolates in North America, has teamed up with leading ice cream brand Baskin Robbins to launch a delighting assortment.

The exciting blend of chocolates and cocoa powder amalgamated with ice cream brings out some mouth-watering flavours through Hershey’s Chocolate Overload Ice Cream, Hershey’s Kisses Caramel Ice Cream, Nutty Affair Sundae, Chocolate Heaven and Thick Shake.

This is a significant association for the company. The ice cream brand has been in India for 27 years, and is one of the forefront ice cream parlor chains in the nation. The five variants are a perfect blend of the bestselling flavours from the brand and the premium taste of chocolates. The new flavours are available across all outlets throughout India and can be ordered online via delivery apps as well.

Herjit Bhalla, vice president, India and AEMEA, the Hershey Company stated- “We are delighted to announce our collaboration with one of the leading ice cream brands, Baskin Robbins. With 125 plus years of chocolate heritage and expertise, this is a strategic collaboration for Hershey India which brings together one of the best in chocolates with one of the best in ice cream. Brand Hershey’s is consistently on the journey to delight the consumers with innovative offerings, and this was another opportunity for us to bring alive the proposition. We are confident that this collaboration will help us make more moments of goodness with Hershey’s chocolates in a brand new way.’’

“Baskin Robbins India is committed to offer product experiences to consumers that are way beyond the ordinary. Our association with Hershey India has allowed us to skilfully blend our expertise in developing cutting edge ice cream flavours, beverages and Ice cream cakes with high quality and consumer loved ingredients from Hershey India. We do believe that the resultant products are amongst the finest and will endear Baskin Robbins to a whole new generation of consumers,” asserted Mohit Khattar, CEO, Graviss Foods Private Limited.