The HEINZ brand, the number one global player in sauces, debuts its Flavor Tour line of condiments: three sauces inspired by cuisines from around the world. Available in Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili, each sauce is a versatile and unique fusion of flavor with the unmistakable quality that HEINZ lovers expect. Now rolling out on shelves nationwide, the new line underscores the brand’s commitment to expand its offerings beyond ketchup.
The multi-billion-dollar culinary sauce market continues to grow, with increasing desire for globally-inspired flavors emerging as a top trend for 2025. With Americans busier than ever, convenience in the kitchen has become king. HEINZ’s rich and bold new sauces allow fans to easily and quickly dial up the flavor of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal. From Elote Grilled Cheese to Korean BBQ Chicken Wings, the dipping, drizzling, and dressing opportunities are endless.
- Mexican Inspired Street Corn: A unique sauce that combines chipotle, lime and corn to bring a creamy and smoky taste to the table.
- Korean Inspired Sweet & Tangy BBQ: A condiment with a kick, which mixes gochujang, doenjang and soy sauce for a rich and bold punch of flavor.
- Thai Inspired Sweet Chili: A slightly spicy, slightly sweet sauce merging ginger, sriracha and sesame oil to add a bright, tangy, irresistible taste to any dish.
“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods. Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”
Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company
Beyond adventurous flavor, ingredient quality is more important to Americans than ever. For over 150 years, quality has been at the core of every HEINZ product. The Flavor Tour line-up is no exception. The new offerings are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.
Introduced on the heels of HEINZ limited-edition flavors like Black Garlic Ranch and Harissa Aioli, the Flavor Tour sauces are the latest innovations underscoring the brand’s portfolio growth beyond ketchup. The dipping category has outpaced the rest of the condiment category in growth (+35%, 3Y CAGR), and host food preferences have shifted, with both chicken and global cuisine rising in popularity.