Dr. Pepper adds excitement to his 13th annual tuition giveaway program by surprising two students who signed up with a competitive chance to win $23,000 in crypto through “Bitcoins Toss”. As the 12th week of NCAA College Football kicks off Saturday, November 20, 2021, participating students will join billionaire and crypto advocate Mark Cuban for a live draw in which the winner may win. will return home with tuition aid in the form of Bitcoin.

Universities and colleges have begun integrating blockchain and cryptocurrency coursework as the digital currency continues to explode. To recognize student applicants enthusiastically pursuing careers in this dynamic new world, Dr. Pepper selected Jill B., a business major at UC Berkeley, and Kaitlyn O., a computer science major at Boston University, to participate in the Bitcoin Toss, which will take place on Instagram and TikTok.

“As an advocate for empowering students to succeed, I’m excited to partner with Dr. Pepper to host the ‘Bitcoin Toss’ during the Dr. Pepper Tuition Giveaway program,” said Mark Cuban. “This year’s competition is sure to thrill, so let the games begin!”

To date, the Dr. Pepper Tuition Giveaway has provided over $12 million in tuition to deserving students across the country. The giveaway takes place each year as part of the College Football Season and tuition is awarded as part of the classic Throw Competition during the Championship games. This year, students applied for tuition through the #IDeserveTuition TikTok challenge, which encouraged students to post a video application through the app.

“Dr. Pepper’s #IDeserveTuition TikTok challenge asked students to show why they deserve tuition in the most creative way they could, so we thought it was only fitting for us to get creative too!” said Derek Dabrowski, Vice President of Brand Marketing for Dr. Pepper. “Not only are we excited to partner with Mark Cuban to host the first-ever ‘Bitcoin Toss,’ we’re proud to continue to support students pursuing their academic goals in what has been the most exciting year of the Dr. Pepper Tuition Giveaway yet.”


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