Hatsun Agro Product Limited (HAP), or Hatsun, India’s leading private sector dairy company has introduced Arokya Paneer, a delicious new addition to its extensive dairy product portfolio.
It is prepared using fresh milk that is procured from farmers directly, apart from using natural lemon. The product is expected to suit those consumers who favour high-quality products that are manufactured in a world-class hygienic environment.
Hatsun has always prided itself in introducing dairy products that are healthy. The product is expected to satisfy the growing preference observed among the consumers for natural and fresh paneer made through the traditional process using lemon. This is expected to be a distinctive offering, since lemon juice is utilized to curdle milk the traditional way, thereby ensuring the texture of Paneer stays soft, which will make it suitable for preparation of several dishes.
RG Chandramogan, Chairman of Hatsun Agro Product Limited stated- “Arokya brand is synonymous with high quality milk and curd and is preferred brand among lakhs of consumers. Arokya Paneer is an important brand extension in our dairy product segment.”
The product will be initially launched in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Pondicherry, Goa and Maharashtra. This product is being made available for sale in a 200 gram pack at a price of INR 100.