Hamdard Laboratories India (Food division), renowned for its health and wellness products and beverages, has collaborated with SIG to utilize its advanced aseptic carton packaging and filling solutions. The fast and flexible filling technology from SIG will enable Hamdard to meet the evolving consumer needs when it comes to affordability, the right size, long-lasting quality and convenience.
Hamdard selected the SIG XSlim 24 Aseptic filling machine, which will be installed in its Aurangabad (Maharashtra) manufacturing plant. The advanced filling machine has the capacity to fill 24,000 SIG XSlimBloc carton packs per hour and the flexibility to fill nine different volume sizes ranging from 80ml to 200ml on the same filling line. The changeover time when switching pack size takes less than 15 minutes. This flexibility allows Hamdard to easily and quickly right-size their products based on consumer demands.
“Hamdard is one of the most celebrated beverage brands in India and SIG is excited to partner with them. The partnership will be beneficial for both SIG and Hamdard to grow their presence across India. SIG’s advanced technology will allow Hamdard to respond to the changing market needs, while maintaining the highest quality standard of the product. We are looking forward to a long and promising partnership.”
Vandana Tandan, Head of Markets India and Bangladesh, SIG
Hamdard will utilise SIG’s filling technology to package, for example, new varieties of the century-old iconic beverage brand RoohAfza, which includes milkshakes, lassi, juices, glucose drinks, and coconut water in SIG XSlimBloc carton packs, and it will be available to consumers with a drinking straw. It will also partner with other industry players to explore co-packing opportunities.
“Collaborating with SIG will help us broaden our packaging options and react quickly to changing market and consumer preferences and behaviour. The unmatched speed and flexibility of SIG’s filling solution will allow us to increase our production process efficiency and reduce our production cost.”
Hamid Ahmed, CEO, Hamdard Laboratories India – Food Division
SIG’s state-of-the-art filling technology will support Hamdard in its efforts to reach a variety of different consumer groups across India and overseas, as the company focuses to expand its reach and cover a wide range of price points. In addition, SIG’s technology will help to reach Hamdard in an excellent position to reduce waste, save energy and minimize production time, underlining the company’s commitment to building a sustainable future.