Haldiram’s Nagpur has recently announced the much-awaited launch of “Minute Khana” – its preservative-free frozen and RTE food range – in India.

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Minute Khana range features some of India’s most iconic ethnic snacks, sweets and cuisines that combine the taste of tradition that Haldiram’s Nagpur is known for, particularly the ease and convenience that the 21st century demands allowing consumers to enjoy the authentic taste of Indian food on the go and within minutes.

Avin Agarwal, Director, of Haldiram’s Nagpur, stated – “As one of India’s best-known food brands, we have been consciously working towards catering to the evolving food palette of the modern and discerning consumer in India and beyond. We are seeing a rapid growth in consumption of convenience food that is beyond just instant noodles. Minute Khana will offer consumers the widest possible range of ethnic Indian snacks and food ranging from parathas to samosas that are not only flavourful but also extremely safe to consume. With Minute Khana, we have also taken the lead in creating an entirely preservative-free RTE food range that will redefine the way people access and consume Indian food even outside India. Through the unmatched distribution strength of Haldiram’s, we expect to be on the shelves of all major modern retail across India.”

On the USP of the Minute Khana frozen and RTE food range, Avin Agarwal elaborated – “It adheres to the age-old traditions of creating Indian food with recipes that have been passed down from generations. For those who want to enjoy a real Indian meal that is quick and affordable, Minute Khana is a symphony of spices and tastes.”

The Minute Khana frozen food range will be manufactured at Haldiram’s 400-acre Food Park in Nagpur with a production capacity of 15 million potions per year.

The Indian RTE and frozen food market is poised for exponential growth as people and families gravitate towards the convenience of frozen food with a spurt in cold chain infrastructure across the country to match the demand. According to IMARC Group, the Indian Frozen Foods Market had reached INR 144.3 billion in 2022 and is anticipated to reach INR 353.3 billion by 2028 at a CAGR of 16%.

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