Guayakí Yerba Mate, the pioneer in organic beverages and regenerative business has announced the completion of its transition to a predominantly third-party distribution network. This shift marks a major milestone in the brand’s growth journey, unlocking new opportunities to expand its reach and bring its iconic yellow cans to even more communities across the U.S. and Canada.
“This transition to a third-party distribution model positions Guayakí for its next growth phase. This latest transition is a strong step forward, but it’s the strength of our entire distribution network that ensures we can continue meeting rising demand while staying true to our mission and values.”Jared Riddle, Head of Distribution, Guayakí Yerba Mate
In the last three years, Guayakí Yerba Mate has achieved full U.S. coverage, added more than 40,000 outlets, and strengthened its presence across major retailers and as a Distribution Network. The brand now holds 86 percent market share in the yerba mate category and has been recognized as 2024’s Mindful Company of the Year. By partnering with leading distributors in every market, Guayakí is poised to accelerate growth, enhance in-store execution, and share the vibrant culture and benefits of yerba mate with even more communities.
Guayakí is the leader in yerba mate beverages. As a certified B Corp and registered Social Purpose Corporation, Guayakí’s regenerative business model aspires to create a net positive impact in the world throughout its operations and supply web, starting at the source. That’s why Guayakí sources shade-grown, certified regenerative, organic, and fair trade mate. Guayakí works closely with smallholder and Indigenous producers to implement its high environmental and social impact standards and invest in community-driven projects. The cans & bottles were so well received, as they now have nearly 20 flavors with a variety of flavor profiles and formats, as well as their OG loose-leaf offerings.